Have you ever wondered why James Cameron's Avatar changed its logo and fontall of a sudden? At the time, people thought it was done because that's how Disney usually promotes its projects.
However, it looks like it was more of a response to a joke on Saturday Night Live. Yes, you read that right. One of the reasons is the SNL skit where Ryan Gosling joked about calling the font "Papyrus."
The people working on Avatar: The Way of Water saw that Saturday Night Live skit about the font in the first movie, so they had to change the font and logo for the second movie. In an interview with Entertainment Weekly, the film's producer said that they did laugh at the bit.
If you've never seen the skit, Ryan Gosling plays a frustrated character who is trying to figure out what typeface the original movie's logo was made with. It takes him all over until he finds Papyrus. Then he can be happy about what he has found.
The rest of the Internet thought the whole thing was hilarious, and it's the best thing SNL has ever done. Jon Landau read the article and wants you to know that the joke isn't quite right.
Technically, it's Toruk, which is a big difference in the world of type. But because of that skit, a lot of fans will always think that the font is Papyrus. See what he said about it below.
Yes, I've seen that. Ryan Gosling. Absolutely saw it. It's fun that it stimulated a conversation. When we realized that the movie was going to expand into a franchise and we'd have other IPs, we went out and created our own font that we're now using, and we call it Toruk, and it's available for people to use. But the Papyrus font is a fun thing, and I also love the fact that it was certainly several years after the movie came out, and I guess it illustrated to people who were questioning Avatar's cultural relevance that it was still part of the culture.- Jon Landau
When talking to Collider about the upcoming sequel, James Cameron said that he got a lot of ideas from another huge franchise. People still love the Lord of the Rings books all over the Internet.
So it shouldn't be a surprise that the director saw how well that worked and took notes. Especially when he planned out the plots of his movies in advance.
The model was what Peter Jackson did with The Lord of the Rings, which was a crazy bet in its time. And really hats off to that, that they took that chance to launch on all three of those films. But he had the books mapped out, so he could always show the actors what they needed to know about their character arc. So I felt I had to do the same thing. I had to play this as if the books already existed. So the only way for us to do that was to write all the scripts and let the actors read all the scripts and see where their characters were going and what it all meant. Not that that's actable in the moment, but I think it's something that the actors could work into their preparation for their characters.- James Cameron
Cameron has been hard at work on the four sequels to his 2009 hit for a few years now. In 2020, he said he was glad to see Avengers: Endgame make so much money because it shows "people will still go to the movies."
The director said before that it took so long to start filming the sequels because he had to use underwater motion-capture technology, which he said had "never been done before."
Sam Worthington, Zoe Saldana, and Sigourney Weaver will all be back for the Avatar sequels. Kate Winslet, Vin Diesel, Jermaine Clement, Michelle Yeoh, and Edie Falco will also join the cast.
Avatar: The Way of Water will come out in theaters on December 16, 2022. Here is what we think about the new movie's trailer, which will be shown before Doctor Strange in the Multiverse of Madness.
It's official: Avatar changed its logo and font, and the team behind it is getting criticism for it. The"new and improved" poster for the CGI-heavy 2009 James Cameron movie Avatar has been getting a lot of attention because the font of its logo has changed since the newsof the movie's upcoming rerelease.
The Walt Disney Company has pulled the movie quietly off of Disney+ so that it can be re-released at the right time. Between that and the news that the series might go in a different direction, it looks like the Avatar franchise is about to change.