The move, according to the corporation, comes after 180 employees were let go due to financial issues. Buzzfeed thinks that utilizing AI will improve productivity and cut expenses, enabling it to more effectively compete in a difficult media environment.
Although a media corporation has previously sought to use AI to assist in content development, the decision to do so in the wake of sizable layoffs has prompted concerns about the effect of job loss in the sector.
In the upcoming years, the use of AI technologyin content creation is anticipated to rise as media businesses look to increase productivity and stay on top of trends. How successfully AI can replace human authors in termsof creativity and storytelling is still up for debate.
BuzzFeed to use AI to write its articles after sacking 180 employees. BuzzFeed said that it will collaborate with OpenAI, the company behind ChatGPT, to employ AI to help produce content for its audience.
This announcement represents a turning point in how media companies are integrating new technology into their operations. In a memo to staff members, the company's co-founder and CEO, Jonah Peretti, stated that "AI-inspired content" will soon "transition from an R&D stage to part of our main business."
Eretti went on to explain that the technology would be used to make quizzes, facilitate brainstorming, and help tailor content to the audience. BuzzFeed told CNNthrough a spokeswoman that the company will not use AI to help make newsstories for the time being.
Buzzfeed to use AI to write its articles after firing 180 employees
Jonah Peretti said:
To be clear, we see the breakthroughs in AI opening up a new era of creativity that will allow humans to harness creativity in new ways with endless opportunities and applications for good. In publishing, AI can benefit both content creators and audiences, inspiring new ideas and inviting audience members to co-create personalized content. When you see this work in action it is pretty amazingvowing to lead the future of AI-powered content.- Jonah Peretti
Leaders in the media have been predicting that artificial intelligence will transform their industries. Even though BuzzFeed makes the most digital content, other publications have also taken steps to use OpenAI's technology.
Recently, CNET used an AI tool to assist in story creation. However, there were some bumps in the road, and several articles finally needed to be corrected.
CNET Editor-In-Chief Connie Guglielmo expressed regret for the errorsin a memo that was posted online and said that new procedures had been put in place to avoid them in the future.
But Guglielmo affirmed that going forward, the outlet would not be reluctant to employ AI. Guglielmo added, "The process may not always be easy or pretty, but we’re going to continue embracing it - and any new tech that we believe makes lifebetter."
Based on GPT-3.5, OpenAI created the big language model chatbot known as ChatGPT. It is remarkably capable of engaging in conversational conversations and responding in a way that occasionally seems surprisingly human.
The task of foretelling the next word in a string of words is carried out by large language models.
Reinforcement Learning with Human Feedback (RLHF), an extra training layer, helps ChatGPT learn how to follow directions and give answers that humans like.
To assist ChatGPT in learning dialogue and developing a human manner of response, GPT-3.5 was trained on enormous volumes of code-related data and knowledge from the internet, including sources like Reddit debates.
In order to teach the AI what people anticipate when they ask a question, Reinforcement Learning with Human Feedback was also used to train ChatGPT. This method of training the LLM is novel since it goes beyond only teaching it to anticipate the next word.
This is a new way of doing things, as explained in a March 2022 research article called "Training Language Models to Follow Instructions with Human Feedback:
“This work is motivated by our aim to increase the positive impact of large language models by training them to do what a given set of humans want them to do.
By default, language models optimize the next word prediction objective, which is only a proxy for what we want these models to do.
Our results indicate that our techniques hold promise for making language models more helpful, truthful, and harmless.
Making language models bigger does not inherently make them better at following a user’s intent.
For example, large language models can generate outputs that are untruthful, toxic, or simply not helpful to the user.
In other words, these models are not aligned with their users.”
The people who made ChatGPT hired contractors (called "labelers") to grade the results of GPT-3 and the new InstructGPT, which is a "sibling model" of ChatGPT.
ChatGPT can respond to prompts by writing emails and essays, poetry, answering questions, or generating lines of code. This might be used to create virtual assistants or to quickly respond to client inquiries. According to Jasper, around 80,000 clients have used their software to create advertising, emails, blogs, and other content.
BuzzFeed to use AI to write its articles after sacking 180 employees. The technology will be used to generate quizzes on the internet that are personalized to an individual's responses to the quiz's prompt questions. It will also be used to tailor some material.
ChatGPT responds to commands with written comments that sound like they were written by a person. Tech executives and academics have praised the chatbot, and Microsoft is said to have invested $10 billion in OpenAI.